The advantages of having a virtual world or interaction (like virtual reality) would mean that you could interact in a natural, human way instead of expressing yourself through a button or a mouse. A natural gesture, or unconcious response would mean a much more natural, accidental/unconcious (in a beneficial way) response or 'output' would come from your interaction.
It also talks about the importance of movement.
We use movement as a way of percieving an object as 'alive' and feeling emotionally connected to it. We as human being have and always have had an obsession with movement. Natural movement, artificial movement, self movement etc.
"These examples from early automata to kinetic art to social robotic creatures demonstrate how reactive kinetic motion designed to be mimetic of a living organism has the power to engage us, fascinate us and create an interactive conversation with an otherwise disembodied object. It is our innate ability as human beings to be engaged by the lifelike qualities of motion, allowing us to employ the movement of objects as a tool for communication and engagement, and allowing inanimate objects to become partners in our interactions"
The movement they may give a product is based on human movement and it allows the user to have a social interaction with the product.
I like this because if an object appears cute and personable then you'll want to play with it more.
http://www.youtube.com/watch?v=nPdP1jBfxzo
This video is something i saw years ago just because of the song but it's just sort of clicked in that this is what the reading is talking about. Cute.
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